I am posting today, because I am facing a dilemma which is starting to upset me.
To make a long story short, should I leave Google/Adsense in auto-pilot ?
I am a webmaster, and created an account at Adsense one year ago for my site (a couple of thousands of visitors per day).
I left all the default options and settings. So basically, it means that Google can select the colors and font for textual ads. It can decide to display alternative sizes for display ads, and everything else.
I assume that Google developed advanced algorithms to optimize ads and therefore potential earnings. Also, I assume that with the amount of people using Adsense, Google has a huge experience about what works best.
However, I am wondering if I am wrong?
Does Google really know best, or should one achieve better performances by tweaking the colors/fonts/settings?
Additionally, I am seeking advises about categories/advertisers.
- I am often reading about blocking low paying advertisers, to focus on higher quality ones, with, might have lower click rates, but more interesting offers. But, how can you tell how much the advertisers are paying? I can't find this information. Also, I understood that Adsense applies variable cost per click.
- My second question concerns categories. Should I let Google selects by itself, which ads to show. Or should I disable some categories that "I" think or of not interest for the visitors of my sites?
I have ideas of the kind of ads which would be good looking on my site and interesting my visitors, however maybe I am wrong.
Thank your for your advises,
November 11, 2016
Pascal, you have a feature called "Experiments", which, as the name suggests, allows you to do A/B testing. For example, you can create an "experiment", in which you can compare your own color scheme against the default one of Google. Google will display ads using both variants and along the days, will tell you which one performs the best. Same for categories, you can create "experiments" with some categories disabled.
Now, that is for the theory. Personally, I used numerous times the Experiments tool, and never succeeded to really see difference between variants (?). It's certainly my fault, I may not have enough traffic, or didn't keep these experiments long enough to draw significant conclusions. So each time, I ended keeping Google's default settings. I guess that Google knows best, as you said.
As for categories, I guess it's mainly a matter of what you really want to be displayed or not your site. For example, I know that some of the Dating ads are making me uncomfortable, so I disabled them. (You can disable a whole category, but you can also disable ads or advertisers individually).
Hope it helps,
November 11, 2016